Often when running a creative business, it can be easy to lose a spark for new ideas because sometimes you focus on the day to day running of your business. You don’t want to be doing the same thing over and over and losing that creativity…but it’s not easy.
It’s hard when your head is thinking about marketing, organising consultations, business plans and answering emails, to then come to a photo shoot and have brand new ideas and not feel drained. Everything need to work efficiently! One thing I always think to myself when I feel stuck and drained is, why am I a photographer? (If you want to see more on that, visit my blog post on Why I Am A Photographer)
I go back to when I was 14 and walking round Heaton Park taking pictures of beautiful flowers and gorgeous scenery. I was taking pictures because i wanted to produce good art and be a great photographer, I wanted to create something I was proud of. That’s my “go to point” as it were. I think back to those moments and suddenly I’m revitalised.
Thinking back to those days, I try and remember that even though I run a business that needs to produce money, credibility and a brand, I also need to keep in mind that I’m an artist. I need to be inspired all the time (I did a whole blog series on being inspired! (Part One, Part Two, Part Three, Part Four)